Content Marketing

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How to Connect with Readers and Grow Your Audience

by Melissa Mannozzi  ||  

Whether you run a business or a marketing team, you need a content marketing plan. Of course, developing and executing this plan is easier said than done, especially when juggling multiple priorities.

Experts recommend setting aside time to sketch out topics, then writing posts and even developing general themes by week or by month. Then, you can use any of a variety tools to manage content scheduling and delivery.

Content marketing tools will help you plot topics ahead of time, with dates and delivery charted out by month. However, few tools can help you determine what your audience really want to read about.

Knowing what your customers want to read is the tricky part. You can schedule to your heart’s content, but without topics your readers care about, it will probably be a wasted effort. Here are some ways to understand your readers and give them what they want.

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3 Steps to Ensure Your Content Boosts the Bottom Line

by Melissa Mannozzi  ||  

Commit to delivering satisfaction, offer quality craftsmanship, and build trust. That’s all you need to see results in the bottom line… right? But what about content? These days, we need to produce content just to get noticed. Without market awareness, there is no bottom line.

Whether B2B or B2C, the goal is to generate leads with strong headlines, compelling blog posts and clear web copy. If your content isn’t generating traffic and converting leads, there will be little movement in the bottom line. Prospects need to find you in a sea of search results. When they do, you need to offer them valuable content, advice and insight. Doing so will build your audience, convert them to leads, and lead to more sales.

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Keep Your White Papers out of the Black Hole

by Travis Heermann  ||   No Comments

And by “black hole”, I mean the Recycle Bin.

Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience.

Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must offer value, walking the fine line between 25-page sales brochure and educational document. The white paper works best when it gives something of real value to prospects, something they need to know, or can use right now.
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The Gift Economy and Blogging

by Guest  ||   No Comments

Guest post by: Veronica Clyde

Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what you stand for based on the quality of the product you gave away for free.

To profit from the gift economy mentality, businesses should create different types of free giveaway items and consider the expense of doing so as part of the marketing budget. The heart and soul of any business are its clients. The best way to reach clients is through products and services that appeal to them.

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Content Marketing

by miwadmin  ||  

Content marketing relies on providing information (content) that solves problems and builds trust with prospects and existing customers alike.

While you’ll find an ever-growing number of definitions of content marketing as its popularity expands,  Junta 42 offers one of the most succinct:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”

The marketing technique and driving profitable customer action require no further explanation. But other parts of the definition deserve a closer look.
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Latest from the blog:

2017 SEO Ranking Factors Study Reveals Interesting Findings

SEMrush (a company that develops search marketing software) has released its 2017 SEO Ranking Factors Study. Some of the findings on the importance of certain factors were a bit surprising and, even more importantly, if true, exceedingly difficult for site owners to control.

Read the Article »

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Industry: Creative agency   |   Services: Website content, copyediting

2015-04-25T18:51:53+00:00

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

2015-04-25T18:46:25+00:00

Albert Barette, Bowles Security Group
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Industry: Professional services   |   Services: Corporate communication

2015-04-25T18:51:21+00:00

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2015-04-25T18:47:41+00:00

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Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

2015-04-25T18:48:07+00:00

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Industry: Sports marketing   |   Services: Website content, marketing support

2015-04-25T18:52:52+00:00

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2015-04-25T18:52:18+00:00

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

2015-04-25T18:49:09+00:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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2015-04-25T18:49:53+00:00

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2015-04-25T18:49:31+00:00

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Industry: Security & Investigations   |   Services: Corporate communications, press releases

2015-04-25T18:48:35+00:00

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Industry: Healthcare   |   Services: Direct mail campaigns

2015-04-25T18:45:55+00:00

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Industry: Media   |   Services: Marketing strategy, marketing materials

2015-04-25T18:47:19+00:00

Lucien Harriot, Mechanism Digital
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Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

2015-04-25T18:50:56+00:00

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Industry: Creative agency   |   Services: Website content

2015-04-25T18:50:35+00:00

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