Founded in 2004, the Murdoch Security Group provides a full range of security services, including:
- Uniformed security officers
- Security consulting
- Executive protection
The organization serves clients through a network of group partners. You may recognize these partners as the local or regional security companies in your area. The Murdoch Security Group coordinates “back-office” operations like finance, legal, billing, payroll, sales & marketing, and human resources. This system allows group partners to focus on service.
Our customers enjoy the support, cost savings and service consistency promised by global security providers, while receiving the personalized service and swift attention that distinguish local firms.
Challenge: Explain the benefits of a new service model to prospective clients and group partners.
Solution: Copywriters who know the security industry emphasized the unique value proposition offered to each audience.