This is the first installment of a multi-part series on newsletter marketing from a recent Lunch and Learn session. In Part 1, I explain why you need a newsletter and outline some of the key benefits newsletter marketing has to offer, like:
- Keeping in touch with both clients and prospects
- Reinforcing your brand
- Building and strengthening relationships
- Standing out from the competition
Improving the Effectiveness of Your Newsletters
Want to send newsletters but don’t know where to start? Are your newsletters missing the mark? Stay tuned for the next installment in this video series. In the meantime, you might also want to download our free white paper, How to Harness the Power of Newsletters and/or sign up for our nine-week email course, Achieving Newsletter Nirvana. We’re here to help.
What are your thoughts on the benefits of newsletter marketing? Are there additional benefits not discussed in this video? Please leave a comment, we’d love to hear from you.