What we do
This is by no means an exhaustive list of our integrated digital, print and spoken strategic communications and marketing services. After all, you’re talking about people who’ve written virtually everything except skywriting. (Pro tip: A calm day is essential.)
Here’s what we’ve done for other folks. But please feel free to contact us about almost anything else.
Content Marketing: Newsletters, White Papers, eBooks
Your best sales tools are your knowledge and expertise. We turn your knowledge into content that:
- Drives sales
- Boosts response rates
- Starts conversations
- Encourages web traffic
- Increases loyalty
Websites and Blogs
People read differently on the web, and have very different expectations. Turning a brochure into a website worked 25 years ago. It doesn’t now. We can craft a website that encourages return traffic, convinces visitors to stay longer, and ranks highly in Google and other search engines.
Have you been invited to submit a professional article or blog post? Does your chairperson want to hand out a book of his/her thoughts at the next shareholders’ meeting? Do you have experts who are too busy to provide anything other than a byline? We’ll put words in your mouth. The right words.
Operations Manuals and Technical Writing
Human beings read manuals and technical pieces. So our writers produce copy that helps humans learn what they need to know, follow critical directions and, not incidentally, become even more impressed with the company behind the piece. (That would be you.)
Sales and Marketing Material
In a rack, in the mail, in an email, on a poster in a subway car—however you need to reach out, we can connect you with more prospects.
Corporate Communications Support
If you already have in-house communications, we can help you:
- Produce “overflow” work
- Bring expertise or experience unavailable in-house
- Develop or deepen relationships with stakeholders
Branding Strategy, Names and Taglines
Your brand and positioning tells your target markets who you are. What you say and how you say it tells them why they should pay attention. Prospects form a first impression of your brand in seconds. Let us help you make every second count, whether in an elevator speech or a six-month merger campaign.
How do you motivate people to respond, whether in print, on the web, with a podcast or in their inbox? Three steps:
- Identify the right people
- Craft a powerful, provocative message
- Use the right medium to deliver that message
- Repeat (Okay, four steps.)
We’ll drive members, prospects, partners or whomever you wish to respond.
In short, we offer a full range of strategic marketing and communications services. Our team of professional writers and strategic partners have done it, and done it well. Please take a look at our work. Then, call or email us to discuss your next project, ask a question, or let us know how we can take something off your plate and put it on ours.