Are you psyched about Amazon’s Kindle 2 press conference yesterday? Or did you even notice?
Whether you’re enamored, intrigued or underwhelmed by the device, the Kindle illustrates the fact that people are still spending money—where they find value.
When I told my husband about the upcoming release of Kindle 2.0, he suggested that Amazon would have to drop the price. No one would pay $359 in this economy—certainly not enough to take the device mainstream.
He’s probably right. But buyers are still lining up.
After Oprah raved about her device last October, Kindles quickly sold out. The current backorder list doesn’t include those who have been anxiously awaiting the second-generation device.
Most owners of the original Kindle love their device, and the Kindle 2 offers some nice improvements, including:
- More storage
- Longer battery life
- Text-to-speech capability
As a result, people are doling out the cash.
History shows that recessions still hold lucrative opportunities for those who offer creative, innovative ways to fill needs. (Hello, iPod!) Do you know what really distinguishes your business from the competition? And do your marketing messages communicate this value?