Posts Tagged ‘audience’

4 Essential Tips for Writing an Effective Letter

by Travis Heermann  ||   4 Comments

Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than ever, a good letter can raise you above the crowd. The quickest way to disqualify yourself from consideration from a world of business opportunities is to not know how to write an effective letter.
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Top 10 Writing Mistakes Part 2: Today

by Travis Heermann  ||   No Comments

In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors per 100 words. This indicated that writers were not making more errors, just various mixtures of many of the same errors.

But what about today?
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Image for Gender Differences in Marketing

4 Gender Differences in Marketing Approach

by Travis Heermann  ||   4 Comments

Gender differences abound. Obvious, right? Feminism and equality aside, failing to recognize that women write and respond to writing differently than men is a recipe for ineffective communication. Nevertheless, it is important to recognize that the following differences are generalities; women are no more alike among themselves as men are.
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3 Myths and Realities about Language and Audience

by Travis Heermann  ||   No Comments

Whether your line of work is business or politics, it pays to know your audience. The world is full of businesses that failed because they did not know their audience. If you don’t, your message, however finely crafted it might be, will be ineffective because it did not appeal. Here are a few facts to dispel some myths about general audience. (more…)

10 Writing Tips to Get (and Keep) Prospects’ Attention

by Deidre Rienzo  ||   No Comments

Making a powerful impression on your readers isn’t easy. They’re busy, impatient, and quick to click away from that site or close that brochure. The good news? Creating connections with words isn’t rocket science. It just takes a little know-how. Check out these 10 writing tips for ways to draw readers in—and keep them wanting more:

  1. Keep it simple. Tell readers what they want to know. Be as concise as possible with short, powerful sentences. Remove extra words. Does it all need to be super-short? No. But remember that long sentences can be harder to follow. Use them sparingly.
  2. Use friendly formatting. Make it easy for prospects to find what they’re looking for. Use bullets, headlines and subheads. Break up the text into clear, organized segments. This will allow readers to scan and skip over things they already know.
  3. Ask questions. Not 20, but one or two. Questions can help you connect, and help your readers figure out what they need.
  4. Be real, be personal, and be unique. It’s ok to be conversational and friendly. In most cases, writing doesn’t have to be formal to be effective. You don’t have to sound like a robot. The more real and honest you sound, the more your readers will relate to you.
  5. Know your audience. You can’t relate to every reader. You have a specific market, right? Know them, and talk to them in a language they understand.
  6. Use appropriate lingo. Does your audience “get” your specialized, expert lingo, or do they understand a different language? If you’re selling lawnmowers to landscapers, they will be more “tuned in” to your lingo than a general consumer (who might appreciate simpler language).
  7. Testimonials. You can praise your own merits, but when someone else says it, the impact is so much greater. Use snippets where they’re relevant.
  8. Show your benefits, not your features. What benefits will your readers get if they choose you? What’s in it for them? Tell them. It’s easy to get caught up in the part that excites you, but remember, it’s the benefits that make their legs wobbly.
  9. Go with the flow. Pay attention to the natural sequence in which people want to acquire information. Organize your content accordingly.
  10. Make it easy to get in touch. Use a “call to action,” overdo your contact info, and offer a free consultation. If they know you’re accessible and eager to talk to them—taking the next step will be natural.

Have you discovered ways to really connect with your reader? Have any of these writing tips worked for you? If so, please share your experience.

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Larissa Nycz Montecullo

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Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

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2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

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Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

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Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

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Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

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Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

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George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

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Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

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Industry: Creative agency   |   Services: Website content, copyediting

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Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

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2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

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Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”  

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  

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Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  
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