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3 Myths and Realities about Language and Audience

by Travis Heermann  ||   No Comments

Whether your line of work is business or politics, it pays to know your audience. The world is full of businesses that failed because they did not know their audience. If you don’t, your message, however finely crafted it might be, will be ineffective because it did not appeal. Here are a few facts to dispel some myths about general audience. (more…)

Tags: , , | Posted in Audience

From Weak to ‘Wow’: Deli Turns Wine Shop

by Mistina Picciano  ||   5 Comments

Val’s Deli was typical of the smallest, least remarkable of the countless delis found in Manhattan. The store occupied a tiny space crammed floor to ceiling with various sundries and grocery items.

Like so many other businesses, Val’s offered nothing special to distinguish it from the competition. The owners relied on its location to attract neighborhood customers.

This generic little deli operated for years in its unremarkable fashion, and everything was fine. Until real competition arrived on the same block and changed the deli game for this section of Midtown. (more…)

Tags: , | Posted in Marketing

Benefits of Multi-Channel Marketing

by Travis Heermann  ||   No Comments

Multi-channel marketing uses a variety of avenues to expose potential customers to your business’s marketing message. Direct mail, advertising, catalogs, telephone sales, retail outlets, websites, email, and more recently social media networks are all ways to reach customers, both new and returning. This has come to be known as “bricks, clicks, and flips,” with reference to brick and mortar locations, mouse clicks on websites, and flips through print materials such as catalogs.

But isn’t trying to cover all those bases expensive? More importantly, what might be the benefits? (more…)

Tags: , , | Posted in Business Development, Marketing

How Not to Personalize Online Marketing

by Mistina Picciano  ||   No Comments

Please don’t misunderstand my title. I’m in favor of customizing the audience’s online marketing experience. Just ask any of our clients. We always recommend ways to tailor content to the specific needs and interests of their target market.

What we don’t advocate, however, is insulting the audience‘s intelligence in the process. (more…)

Tags: , , | Posted in Audience, Facebook, Marketing, Online Marketing
Image for How and When to Write a White Paper

How and When to Write a White Paper

by Travis Heermann  ||   No Comments

A white paper is an effective marketing tool most often used for B2B communication, especially in the IT industry, although their use has spread to nearly all business sectors. How effective are they? According to TechTarget 2009 Media Consumption Report, 90% of survey respondents stated that white papers were effective tools in buyers’ decision-making processes.

A white paper provides detailed analysis of a complex topic, such as a new technology or process, market trends, industry news, regional information, anything that requires space shorter than a book but longer than a letter, typically 5-15 pages.

Businesses use white papers when they want to:

(more…)

Tags: , | Posted in Blog, Business Development, Content Marketing, Writing

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Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

Adam Wolf

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”

 

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”  

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George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  

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Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

Albert Barette

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

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"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."

 

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

Market It Write
2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

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Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

Market It Write
2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

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Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

Market It Write
2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  

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Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

Market It Write
2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

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“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”

 

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

Market It Write
2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

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Industry: Publishing   |   Services: Media kit

Market It Write
2015-04-25T18:52:18-04:00

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Industry: Publishing   |   Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  
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