This is the second installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 2, I explain what you need to think about before you dive into a newsletter marketing campaign to make it a great situation for everyone, like:
- Who are you planning to target and why?
- Why would they want to read your newsletter?
- How will your newsletter tie into your overall business strategy?
Improving the Effectiveness of Your Newsletters
Want to send newsletters but don’t know where to start? Are your newsletters missing the mark? Stay tuned for the next installment in this video series. In the meantime, you might also want to download our free white paper, How to Harness the Power of Newsletters and/or sign up for our nine-week email course, Achieving Newsletter Nirvana. We’re here to help.
If you are already using a newsletter in your marketing mix, have you fully considered what was discussed in this video? If not, why not? In hindsight, if there was one thing you would have done differently, what would it have been? Please leave a comment, we’d love to hear from you.