Michael Michalowicz, author of The Toilet Paper Entrepreneur (a super-fun, uber-practical book on business strategy), devotes today’s TPE blog entry to required reading for female entrepreneurs.
My personal favorite is The E-Myth Revisited by Michael Gerber, as evidenced by tip #8. Fabulous for entrepreneurs of both genders, this book lays out the entrepreneurial myth—the notion that we can set up shop and do what we’re doing now, working less and earning more—and blows that bad boy out of the water.
Going that route doesn’t build a business; it creates a demanding, thankless and poor-paying job that will suck you dry and leave your empty husk as a warning to other would-be entrepreneurs. If any of this sounds distressingly familiar, click on over to Amazon and pick up this paperback treasure for only $12.
Other recommended titles include Built to Last, Mommy Millionaire and (you gotta love this title) If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails.
What’s your favorite book on business strategy and why? Answers from (and for!) both genders are welcome.