Our Team
Carolyn Taraboletti, Project Manager
As project manager, Carolyn Taraboletti keeps Market It Write clients informed and projects on track. She offers extensive experience in all phases of operational design, system and process implementation, maintenance of business applications, business analysis, development of customer relationship management (CRM) strategies, and planning for CRM implementation. She has successfully led projects for such companies as General Motors, AT&T, Hewlett-Packard, Volksagen of America, GlaxoSmithKline and Allstate Insurance.
Susan Darby, Senior Writer
Susan Darby offers clients 10 years of experience as a print journalist and feature editor and 20 years as a health care marketing and public relations executive. Her portfolio is chock full of feature stories about Alabamians with unique hobbies, business articles on health care, and industry reports on consumer products and services. She also crafts copy for websites, brochures, press releases, and other assignments that strike her fancy. Susan and her husband share their home with three canine children and the occasional stray cat(s).
Randy Duermyer, Digital Marketing Manager & Sr. Writer
Randy Duermyer is an accomplished writer, blogger, social media addict and all-around web geek. He offers more than 12 years of experience in communications and technical roles, including new media consulting, technical writing, copywriting, search engine optimization and social media marketing. He enjoyed his 15 minutes of fame when his high school rock band shared the stage with the late Tiny Tim.
Travis Heermann, Senior Writer
Travis Heermann has authored two novels and dozens of magazine articles, in addition to a handful of short fiction published in online and print magazines. In 2006, he turned his talents to copywriting, studying under industry masters Bob Bly and Michael Masterson. He publishes a successful blog with weekly author interviews, Blogging the Muse, and his second novel, Heart of the Ronin, has earned critical raves. He spent three years in Japan as an English teacher and now makes his home in a much larger world than before.
TereLyn Hepple, Senior Writer
TereLyn Hepple's industry experience shows no fear of any writing topic. She has thrived in educational psychology, regulatory compliance, health, safety, engineering, telecom, network operations, merger best practices, sales, call center operations, accounting, business systems, supply chains, e-commerce, and Web design. She brings more than 15 years in communications as a trade newsletter/magazine editor, curriculum designer, technical writer, and project manager. TereLyn dabbles in video, e-learning, surveys, and photography.
Deidre Rienzo
Using an informal, personal approach to writing, Deidre Rienzo has been helping business owners connect with their audiences for more than 10 years. With a strong background in Marketing and SEO, she has written hundreds of compelling websites, newsletters, articles and blog posts. Deidre specializes in writing online copy that not only engages readers, but also makes a keyword-rich impact on search engines. When she isn’t putting herself inside the reader’s shoes, Deidre is hitting the pavement in running sneakers, knee-deep in mud in golf shoes, comfy in Uggs, or stomping through town in her favorite pair of purple boots.
David Sattler, Senior Writer
David Sattler started out as a newspaper reporter and editor, then switched careers to advertising when he won a job interview in a poker game. Since then he's won more than 40 awards for journalism and advertising, and at least that many poker hands. He has two cases of the book he wrote (long out of print); a track record of helping clients make lots of money in all print, broadcast and electronic media; four children; one wife; and one very large dog. Although he has never taken a course in advertising or journalism, he has guest taught both subjects at the high school and college levels.
Andrew Webb, Senior Writer
Andrew Webb helps business-to-business and consumer-directed clients reach advertising/marketing/public relations objectives with creative services. His writing, creative direction, idea generation and strategic services have helped a diverse range of marketers communicate effectively and stand out from competitors. He develops individual pieces and integrated campaigns across the communications landscape: Web, print, collateral, broadcast and multimedia. Since 1990, he has helped hundreds of clients and created thousands of communications pieces and campaigns.
