Let’s face it, you’re going to read this paragraph.
More than likely, you’re going to read this one, too. They’re both short paragraphs, with short sentences.
However, the further you get into this blog post, the more likely you’re going to start scanning, rather than reading closely. You’ll start looking for keywords or sentences with bold text that grabs your attention.
Subheadings Also Convey Useful Information and Hold Reader Interest
According to Jakob Nielsen, an established authority for more than a decade on how people read on the Web, readers respond most favorably to web pages that are: