The combination of “tailored to the project” writing talent and “big agency” levels of service and responsiveness are only part of Market It Write. The foundation is our process: how we see your project through from initial idea to maximum ROI results.
Discovery.
We discuss your project with you, gathering the information we need to assign the best creative team to it.
Creative meeting.
Our creative team meets with you about project specifics: goals, approach, timetable, research/data, history of similar projects within your organization, and anything else relevant to your project.
Strategy development.
The project manager and senior writer, often with other members of our marketing/creative team, brainstorm strategies to produce the best possible results.
Writing.
We do more research and put fingers to keyboards.
Internal Review.
We conduct an internal editorial review, during which we revise, tweak and polish until we’re satisfied — not always easy!
Revisions.
Our standard agreement offers up to one full rewrite and two rounds of minor revisions. If you don’t like the first draft, we’ll cheerfully draft new copy. The final two rounds are fine-tuning and proofreading.
Follow-up.
What were the results? What can we learn from the project? Tracking, analyzing and learning from the results of, and the reaction to, our work is critical. At least, we think so.
"Market It Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences."
- Samuel Vinicur, TSS International
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