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Monday Madeleines – February 28, 2011

by Mistina Picciano  ||   2 Comments

Are the kids on spring break this week, or is it business as usual?

Either way, here are this week’s Market it Write Monday Madeleines to get your day (and week) off to a flying start.


Homeless Man Finds Daughter through Twitter
With all the unrest in the world today, it’s good to see a heartwarming story about how social media can be used for good. Three weeks ago four homeless men were given prepaid cell phones as part of a project documenting the lives of the homeless. As part of the project, the men were asked to share their experiences on the street through Twitter. One man quickly amassed more than 3,000 followers and posted a tweet that he was searching for his daughter who was 16 when he last saw her. He got a call from her the next day, and the two reunited in New York’s Bryant Park. Thanks to @LoriMoreno for lifting our spirits.

If Libya Falls, What Happens to All Those Twitter bit.ly Links?
If you’re a faithful Twitter user (or online marketer) you’re probably aware of the popular URL-shortening service known as bit.ly. But did you know that the bit.ly domain is registered in Libya? Now you may be wondering (as we did), “What happens if Libya shuts down the Internet in that country during their time of upheaval? Will those links still be accessible?” Here’s some food for thought that came our way from @Penenberg (Adam L. Penenberg).

Its Now Popular to Start Your Fetus or Baby’s Online Presence – Are You’re Babies Online?
This post from Chris Voss points out some startling statistics, like “Seven percent of babies and toddlers have an email address created for them by their parents, and five percent have a social network profile” and “The vast majority of children today will have [an] online presence by the time they are two-years-old.” Thanks to @CHRISVOSS himself for promoting this thought-provoking post.

Video of the Week

Blue Sky Factory TV: 2009 Bloopers Reel
Here’s an example of how content you create and forget about can make a comeback. This blooper video, produced nearly a year ago by Blue Sky Factory was dug up, and voila! It still has great appeal today. That may be due to the fact that it includes some well known names in social media and marketing, including the likes of Ann Handley, Chris Brogan and Jay Baer. Thanks to @BethHarte for helping to give this a bit of a rebirth.

Did you enjoy this week’s features? Which were your favorites? Leave a comment and share your thoughts, your favorite tea, a madeleine recipe or even your favorite joke. No over-sharing here. (But if you somehow cross that line, we’ll let you know.)

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2 Responses

  1. Amy Garland says:

    Thanks for featuring Blue Sky Factory’s video, Mistina! Content Rules (Ann Handley & C.C. Chapman’s new book) inspired DJ Waldow (director of community) to actually post this video to the blog, even though it’s a year (or more) late. Have you read it yet? Great content tips.

    Last week I heard someone say that your content should educate or entertain, and the entertainment factor in this video definitely doesn’t hurt! 🙂

    Amy Garland
    Marketing Manager, Blue Sky Factory
    http://www.blueskyfactory.com

  2. Thanks so much for stopping by and commenting, Amy. I hadn’t checked out Content Rules, but have since added it to ye olde Amazon queue.

    Your team at Blue Sky Factory does a fabulous job. I always enjoy receiving your helpful, and well-written, emails. Cheers!

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2015-04-25T18:51:21+00:00

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