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Monday Madeleines – August 23, 2010

by Mistina Picciano  ||   No Comments

Welcome to Volume 7 of Market It Write’s Monday Madeleines, in which we serve up some tasty goodies to help get your work week off to a running start. Don’t forget to leave a comment. We’d love your feedback.

Top 10 News Bloopers on YouTube
Most are very hilarious, but if you have youngsters nearby, you may want to ask them to leave the room or come back and play some of these later (language). Thanks to @theMediaDude for this one.

Salted Caramel Brownies
All this time on Monday Madeleines and we’ve yet to talk food. Well, here’s something to make up for that. If you weren’t hungry when you started reading this week’s issue, you will be when you see these mouthwatering photos. Actual recipe for Salted Caramel Brownies included. Thanks to @gSpout for stimulating my sweet tooth.

15 Crazy Car Air Conditioners
Has this summer been hot enough for ya? If you didn’t buy factory air with your car and had to endure this summer, you may have also tried some of these creative ways to stay cool. The heat must be affecting the brain in this case, too. The title of the post mentions 15 cars, the browser title says 23, but we counted 24 photos in this image gallery. Well, one didn’t really seem like it was an intentional add-on, so maybe 23 is accurate. Called to our attention by @ruhanirabin.

Tweeting While Driving Cited in Celebrity Surgeon Death
This story on Mashable, posted by Christina Warren talks about how Dr. Frank Ryan, Beverly Hills plastic surgeon to the stars, is believed to have been tweeting while driving when he had a fatal car accident early last week. Ryan’s ex-girlfriend told People Magazine that Dr. Ryan was texting while driving when he accidentally drove off a cliff. Ryan’s final posted tweet included a link to a twitpic of his border collie on a sand dune, which was sent via Twitter for Blackberry. Some have commented that the accident didn’t occur until more than an hour after this tweet, so maybe he didn’t get to send the last one. We’ll never really know for sure. A very sad lesson in any event.

How Your Smartphone Will Transform Your Elevator Pitch
Michael Schrage’s post on Harvard Business Review is thought provoking. He tells the story of how, on two separate occasions, entrepreneurs pulled out their smart phones in the midst of a conversation to demonstrate their companies’ products, changing those encounters from conversations to interactive experiences. Certainly a far cry from a PowerPoint presentation on a laptop. Schrage makes a good point when he says, “It’s no longer about what you say and how you say it; it’s increasingly about what you hand over.” His conclusion?

“Hand-it-over” conversations seem destined to create new genres of salesmanship and interaction. It will become an innovation best practice. In fact, people will be surprised, and disappointed, if you don’t have anything to hand over.

Hmmm… He may be right. I wonder what we could whip up for MiW on the iPhone? Thanks to @pkitano for this one.

Video of the Week

Engage: The Trailer
We found this week’s video thanks to a tweet from our friends at Junta42. The video is a trailer for a new book by Brian Solis called Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. The trailer itself is so engaging that it makes you want to read the book, which, if half as engaging as this trailer, promises to be a very good read.

Did you enjoy this week’s features? Leave a comment and share your thoughts, your favorite tea, a madeleine recipe or even your favorite joke. No over-sharing here. (But if you somehow cross that line, we’ll let you know.)

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

2015-04-25T18:48:07+00:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

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Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

2015-04-25T18:45:55+00:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

Albert Barette

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

2015-04-25T18:46:25+00:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

Terry Yoffe

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Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

2015-04-25T18:49:53+00:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  

Samuel Vinicur

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Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

2015-04-25T18:48:35+00:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

Barbara Centrella

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Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

2015-04-25T18:52:18+00:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

2015-04-25T18:47:41+00:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

Lucien Harriot

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Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

2015-04-25T18:47:19+00:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

Adam Wolf

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Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

2015-04-25T18:51:53+00:00

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George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

2015-04-25T18:49:31+00:00

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Stephen May

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

2015-04-25T18:50:35+00:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

2015-04-25T18:52:52+00:00

Hiroto Takagi, Bryton Harry
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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

2015-04-25T18:49:09+00:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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Lee Angus

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Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

2015-04-25T18:51:21+00:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

2015-04-25T18:50:56+00:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  
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