Blog

Day 1 Wrapup: Facebook Success Summit 2010 (#fbss10)

by Randy Duermyer  ||   6 Comments

Opening Session
Keynote Address: The Case for Facebook and What Your Business Needs to Know
Presenter: Brian Solis

The Facebook Success Summit 2010 got underway last night with a thought-provoking keynote address from Brain Solis, Author of Engage: The Complete Guide to Building, Cultivating and Measuring Success in the Social Web and principal of FutureWorks, where much of his work focuses on how businesses can get the most out of Facebook.

Like its predecessor, Social Media Success Summit 2010, the Facebook Summit got off to a compelling start and promises to be a very rewarding experience.

The theme of the keynote was that Facebook is a force to be reckoned with, underutilized by many types of businesses, destined to continue its explosive growth over the next year and Twitter will start to fade away.

Facebook is deserving of more respect and recognition as a character of its own than it received in the recently released film, “The Social Network”.

Main Session Takeaways:

  1. Facebook became more than a social network when it eclipsed the 500 million user mark: it has become its own ecosystem.
  2. Solis predicted that by this time next year, you as a brand (or brand representative) will spend more time and resources on Facebook than you will on Twitter.
  3. Facebook is designed to keep people sharing. It’s organized, designed to act as a center of experience, whereas Twitter is not.
  4. Twitter celebrates the ME in social media and can easily transform introverts into extroverts. With respect to brands and businesses connecting with customers, etc., it’s a network that’s not really competing for mind share, prominence or service as you are always competing against the next tweet in the stream.
  5. Conversely, Facebook is a platform in and of itself where the message is not the medium. Community pages, groups and events are all visible from within the Facebook platform. Therefore, it plays a much bigger role in building community and interaction than Twitter ever will.
  6. Many companies go wrong with their Facebook presence by following what Solis referred to as “The Fallacy of Social Syndication”: The idea that all you need to do in order to succeed with Facebook marketing is take one update and broadcast it across the web a few times each week. The truth is that to be successful with Facebook marketing, you need to create original content on Facebook and then comment and support it, responding to comments in a fashion that’s representative of your brand’s mission.
  7. There are so many users on Facebook now, users wonder where you are if you don’t have a brand page. However, one reason many companies haven’t embraced Facebook yet is they fear negative feedback. His position is that if you fear feedback, you have other issues to resolve BEFORE you become actively involved in social media outlets, including Facebook.
  8. He discussed the importance of companies recognizing that Corporate Social Responsibility (CSR) today goes far beyond making charitable contributions. It goes to understanding whom you are trying to engage and compel; what it is that’s going to move them and demonstrating that you hear them. Ignoring negative feedback is no longer an option. Instead, Facebook can and should be used to steer things in a positive direction.
  9. Don’t oversimplify social media. You HAVE to have a mission, define it and support it with your voice. Facebook can and should be a hub for expressing and carrying through on your mission.
  10. Fans, friends and followers are not created equally. A social consumer could be a customer, lead, prospect or idea generator. People affect how you communicate. Reputation, trust and relationships are earned through your action and words. Your actions result in your “social currency”, i.e. your social influence.
  11. Successful interaction through Facebook requires empathy. For that you need to find the right individuals to represent your brand because empathy is the difference between listening and hearing. You need to know what inspires people to share – what moves them – what their options and challenges are.
  12. To be successful on Facebook, brands have to change their content and distribution strategy in order to find ways to integrate and stimulate interaction. People need to believe they are at the center of the brand experience. Their attention becomes the major currency in “content commerce”.
  13. With Facebook, you need to continually earn engagement on a continuum – not through spikes and valleys.
  14. He offered a modern day version of the “KISS” acronym as it relates to social media and specifically to Facebook – “Keep it Simple and Shareable.”
  15. In the end, we earn the stature, relationships, and experience we deserve.

Facebook Success Summit – Index of Session Takeaways

Did you attend this session of the Facebook Success Summit 2010? If so, what were your takeaways? If not, what are your thoughts on the future of Facebook and your experiences with using Facebook and other forms of social media marketing as a marketing tool?

SHARE THIS:

Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Share by Email

6 Responses

  1. Pramodh BN says:

    Randy,
    Great post and capture of Brian’s Session. I am attending the Summit and good to be with such high caliber and enthusiastic people.
    Cheers,
    B N Pramodh

  2. Randy,
    Thanks for such a comprehensive Takeaway! My head was spinning with all I was hearing and learning. With statements I had heard or read so many times before, somehow the light bulbs went on and on! Your Takeaway has added greatly to the learning process and certainly satisfaction with this entire summit! Thanks so much!

  3. BN:
    Thanks for your comment and compliment. It sure is an action-packed Summit. I’m working on yesterday’s takeaways right now. 3 sessions in one day was a lot to absorb.

    Best,

    Randy

  4. Kathleen:
    Glad you enjoyed it and thanks for stopping by and taking the time to comment – and your compliments as well. As you know, there’s a whole lot more to come to stay tuned!

    Best,

    Randy

  5. Gary Wheeler says:

    Randy,

    Great Notes. clarification needed on point #9 Don’t Over simiplify Social Media.
    I was thinking he was making a point that you don’t need to make social media overly complex. Brian’s example from the Facebook Rep of an update, a comment, a question and a poll and your audience will love you, was made to suggest SM doesn’t need to be complex if you have a clear plan to target your audience.

    I’m wondering if I am miss understanding what Brian said.

  6. Gary:
    Thanks for your comment. No, I don’t think either of us misinterpreted what he was saying, I think it’s a bit of both, but I think you’re referring to a different part in the presentation. When I said “Don’t over simplify”, I was getting at his point that you need a mission and our need to be responsive – it’s not just a matter of spewing out an RSS feed of your tweets or blog posts to your Facebook page. What you are referring to, I believe, was also discussed in that it doesn’t have to be overly complicated, either. The comments, questions and polls are all a way to engage your audience, which is the “right” way to do Facebook marketing.

    Randy

Leave a Reply

Latest from the blog:

How to Connect with Readers and Grow Your Audience

Whether you run a business or a marketing team, you need a content marketing plan. Of course, developing and executing this plan is easier said than done, especially when juggling multiple priorities. Experts recommend setting aside time to sketch out topics, then writing posts and even developing general themes by week or by month. Then,…

Read the Article »

What our clients have to say:

George Donohue

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”

 

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

2015-04-25T18:49:31+00:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  

Stephen May

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”

 

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

2015-04-25T18:50:35+00:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  

Lucien Harriot

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."

 

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

2015-04-25T18:47:19+00:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  

Howard Levy

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”

 

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

2015-04-25T18:47:41+00:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

Hiroto Takagi

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.

 

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

2015-04-25T18:52:52+00:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

Larissa Nycz Montecullo

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”

 

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

2015-04-25T18:50:56+00:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

Joe Biondo

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”

 

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

2015-04-25T18:48:07+00:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

Arianne Andrusco

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"

 

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

2015-04-25T18:45:55+00:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

Terry Yoffe

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”

 

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

2015-04-25T18:49:53+00:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  

Adam Wolf

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”

 

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

2015-04-25T18:51:53+00:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”  

Lee Angus

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”

 

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

2015-04-25T18:51:21+00:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”  

Gerald Pennington

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”

 

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

2015-04-25T18:49:09+00:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

Samuel Vinicur

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”

 

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

2015-04-25T18:48:35+00:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

Albert Barette

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."

 

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

2015-04-25T18:46:25+00:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

Barbara Centrella

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”

 

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

2015-04-25T18:52:18+00:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  
Market It Write

Market It Write