Traditional marketing methods are losing their effectiveness. Today’s buyers have easy access to a wealth of information from sources they trust. Content marketing – producing and delivering information with the primary purpose of solving problems and building trust during every stage of the buying cycle – continues to show strong promise for lead generation and brand loyalty. (more…)
When done right, newsletters are a powerful word-of-mouth marketing tool for businesses and nonprofits.
Newsletters have some distinct advantages over other forms of marketing. They can be delivered directly to your audience for reading and re-reading at a time that’s convenient for them. They can also be easily shared with others, acting as a personal referral from your reader. But how, exactly, do you launch a winning newsletter? (more…)