In today’s world of texting and Twitter, we often believe that the less we write, the better and that grammar and spelling are secondary to “short and sweet.” But whatever business or career you are in, writing is still important.
Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience.
Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must offer value, walking the fine line between 25-page sales brochure and educational document. The white paper works best when it gives something of real value to prospects, something they need to know, or can use right now.
Guest post by: Carlina Yepinski
When you run a blog day in and day out, it can become difficult to come up with fresh, new content. Writing can feel like a chore. You can run out of ideas, and you can lose your motivation for finding them.
Blogging block can cripple even the most seasoned bloggers. However, it doesn’t have to be the end of your blog. You can beat the block and come up with interesting new content. Four ways to beat blogger’s block are:
Guest post by: Nadia Jones
I went into college as an English major on a research scholarship, but quickly became disillusioned with the tedium of literary criticism. I drifted away to other electives, thinking maybe I’d switch majors, when by chance I was accepted in a fiction workshop.
The experience changed my life: here I am, sitting at this desk, writing for a living today.
So what did I learn in the literary demimonde that apply to the working world? Here are a few chestnuts: