Guest post by: Olga Ionel
If your company serves local communities or specific cities, melding your brick and mortar marketing efforts with your online marketing efforts with local SEO can help improve your search rankings against the competition.
Recent statistics show that more than 14 billion searches are conducted every day.
Traffic may come to your site in two different ways through search:
While you shouldn’t rely on search traffic alone to build your site traffic, search marketing can be a great tool to include in your online marketing mix.
Here’s a look at both types of search engine marketing – paid and organic – as part of our Back to Basics Friday series:
In part 1 of this series, Website Traffic and Search Engines, I cited recent estimates that 14 billion searches are being conducted each day and stated the almost obvious: the higher up within the results that a site is found, the more likely it will get some traffic from search engines.
Part 2, Website Traffic and Search Engine Marketing, provided an overview of organic and paid search results and how both pay-per-click advertising (PPC) and organic search engine optimization (SEO) – the two main practices of search marketing – can be used alone or in combination to build website traffic.
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results.
In part 1 of this series, Website Traffic and Search Engines, I revealed that recent estimates were that 14 billion searches are conducted each day.
I also explained that it doesn’t take a rocket scientist to understand that the higher up within the results that a site is placed, the more likely it is to get some of that traffic. I ended part one with the statement that search engine marketing is used to improve a website’s (or blog‘s) position in the search rankings.
In this post, I’ll discuss search engine marketing and its potential for building website traffic.
The ultimate goal for nearly anyone with a website is to attract more visitors. Because search engines can account for as many as 80% of those visiting a website (and sometimes even more), taking proactive steps to get your website found in the search engines is a no-brainer if you want more traffic. (more…)