Direct Marketing

Guest Willie Pena

Tips and Strategies to Maximize B2B Email Marketing Effectiveness

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Guest Willie Pena

Guest post by: Willie Pena

Done right, email marketing can close elusive sales, enhance relationships with current customers, or land and convert that difficult prospect. Done poorly, they can do the opposite: turn off current and potential customers, causing them to close and delete the message.

Those whose emails frequently succumb to the “delete” key often forget that “relationship” is the main focus of any marketing email. Customers must be wooed; their interests must be addressed; and promotions must be tailored in tone and content so as not to seem phony and generic.

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It’s Not Who You Know…It’s What You Know About Your Audience

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How knowing the demographics of your audience can be the key
to a successful marketing campaign

Guest post by: Paul M. Moore

While no one likes to be stereotyped, knowing your audience demographic can be critical to a successful marketing campaign. Knowing your audience allows you to tailor your message and offerings to resonate with them and improve your chances of a successful campaign.

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10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

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Guest post by: Alison Parcell

Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns carefully.

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Be a Direct Mail Superstar! Here’s How

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Image for Direct Mail Superstar PostGuest post by: Sheila Dillon

Gone are the days when direct mail was seen as the distant cousin of more common advertising or promotional platforms, like print and broadcast media. Direct marketing experts have done a great job of professionalizing the industry, removing clutter and misleading pieces from the equation. But here’s the thing: you can make their direct mail marketing success your own, not only through tested tools like digging through social demographics, but also with these simple tips and techniques.
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7 Ways to Keep your Direct Marketing Fresh

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Guest post by: Tej Shah

Image for Direct Mail Marketing PostDirect Mail is dying. That’s the assessment from a 2009 study by Borrell Associates, which found that advertising revenue from direct mail will plunge by a whopping 39% by the end of 2013. Anyone whistling through the nearly empty hallways of the local post office (if it’s still open) can see the effect that email and the Internet has had on the mail industry. But marketers shouldn’t abandon a tool that still remains king among upstarts. That’s because you can resurrect your direct mail marketing campaigns and get great results with some simple, but successful tactics.
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Latest from the blog:

How to Connect with Readers and Grow Your Audience

Whether you run a business or a marketing team, you need a content marketing plan. Of course, developing and executing this plan is easier said than done, especially when juggling multiple priorities. Experts recommend setting aside time to sketch out topics, then writing posts and even developing general themes by week or by month. Then,…

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George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

2015-04-25T18:49:31+00:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

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Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

2015-04-25T18:45:55+00:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

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Industry: Professional services   |   Services: Website content

2015-04-25T18:49:53+00:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

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Industry: Sports marketing   |   Services: Website content, marketing support

2015-04-25T18:52:52+00:00

Hiroto Takagi, Bryton Harry
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Industry: Professional services   |   Services: Corporate communication

2015-04-25T18:51:21+00:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

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Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

2015-04-25T18:50:56+00:00

Larissa Nycz Montecullo, Tribecca Designs
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Industry: Publishing   |   Services: Media kit

2015-04-25T18:52:18+00:00

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

2015-04-25T18:50:35+00:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

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Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

2015-04-25T18:47:41+00:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

2015-04-25T18:49:09+00:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

2015-04-25T18:48:07+00:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

2015-04-25T18:51:53+00:00

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Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

2015-04-25T18:48:35+00:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

2015-04-25T18:46:25+00:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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Industry: Media   |   Services: Marketing strategy, marketing materials

2015-04-25T18:47:19+00:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  
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