Whether you run a business or a marketing team, you need a content marketing plan. Of course, developing and executing this plan is easier said than done, especially when juggling multiple priorities.
Experts recommend setting aside time to sketch out topics, then writing posts and even developing general themes by week or by month. Then, you can use any of a variety tools to manage content scheduling and delivery.
Content marketing tools will help you plot topics ahead of time, with dates and delivery charted out by month. However, few tools can help you determine what your audience really want to read about.
Knowing what your customers want to read is the tricky part. You can schedule to your heart’s content, but without topics your readers care about, it will probably be a wasted effort. Here are some ways to understand your readers and give them what they want.