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7 Ways Blogging Can Help Your Business

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Guest post by: Tracey Bauer

In an age where the economy is lean and people are constantly glued to mobile devices, tablets and laptops, how can you get them to notice your business? Blogging. Corporate blogging has numerous advantages; let’s take a peek at seven reasons why your company needs a blog.

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The Gift Economy and Blogging

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Guest post by: Veronica Clyde

Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what you stand for based on the quality of the product you gave away for free.

To profit from the gift economy mentality, businesses should create different types of free giveaway items and consider the expense of doing so as part of the marketing budget. The heart and soul of any business are its clients. The best way to reach clients is through products and services that appeal to them.

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Four Ways to Beat Blogger’s Block

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Guest post by: Carlina Yepinski

When you run a blog day in and day out, it can become difficult to come up with fresh, new content. Writing can feel like a chore. You can run out of ideas, and you can lose your motivation for finding them.

Blogging block can cripple even the most seasoned bloggers. However, it doesn’t have to be the end of your blog. You can beat the block and come up with interesting new content. Four ways to beat blogger’s block are:

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Getting Back to Basics: Blogs

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Are you still on the fence about a blog? Maybe you haven’t made up your mind if a blog will be useful to you. Or, maybe you have a blog but it doesn’t seem to be working the way you thought it would. Sometimes, getting back to basics can help.

Blogs can provide greater visibility within your industry, help position you, your company or organization as a thought leader in your field, and generate speaking opportunities.

But, like anything else in the digital marketing arena, blogs have their downsides too.

Here’s a look at the basics of blogs and blogging, why they work and what you’ll want to watch out for if you have a blog or are planning to use one for marketing purposes.

Blogs and Blog Marketing

Blogs and Blog Marketing

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Blog Basics

Blog stands for ‘web log,’ a type of website that uses a journal-type approach. Unlike websites, the meat of blog content comes from posts (individual entries), not pages. Blog posts usually appear in reverse chronological order, so think of it as starting your journal on the last page and working your way toward the front cover.

Posts may consist of several different types of content, including:

  • Articles
  • Summaries or viewpoints on other articles
  • One or more photos
  • One or more videos or audio podcasts

Each post lives as its own separate page, under a unique URL. Therefore, each post becomes a potential way for visitors to find you.

  • Blogs can be set up as standalone (nothing but the blog) or as a section within a website.
  • Blogs can be set up and managed on a free or low-cost blog hosting services, such as Google’s Blogger or WordPress.com or set up and hosted on your own domain. The Market it Write blog is an example of a blog hosted within the website’s domain (http://marketitwrite.com/blog/).

Blog Benefits

Can You See Me Now?

In its 2010 State of the Blogosphere survey of more than 7,200 bloggers, Technorati (the leading blog search engine), reported that of the corporate bloggers who participated, 57% blog to share their expertise and experiences with others, while 39% blog to get published or featured in traditional media. In other words, they want visibility.

Blogs can provide greater visibility within your industry, help position you, your company or organization as a thought leader in your field, and generate speaking opportunities.

Go Play in Traffic

Most businesses find that, in addition to establishing themselves as thought leaders, blogs help drive traffic to their website.

Why?

Primarily because of the way items published on a blog are made available tosearch engines and potential readers. While individual blog posts may rank well in search results – by accident or on purpose – the real power lies in what’s called RSS (Really Simple Syndication).

RSS sends out a feed of your blog’s content. As new posts are published, they join your blog’s RSS feed. Search engines and subscribers pick up new content via your RSS feed. Every time you publish something, it’s a little like the shot heard ’round the world.

Wrangle the Content Beast

Blogging platforms provide tools that allow you to create and manage content with ease. Creating a new post requires little more than word processing skills. In other words, rocket scientists are not required.

If you combine your website and blog within your blog platform, you can apply the benefits that come with an easy-to-use content management system to your website, too. In that case, any new pages you publish on your website also get placed into the RSS feed, acting as an automated public service announcement to search engines and subscribers.

Access to most widely available blogging platforms is provided free via the web. So you can log in and take care of business while you’re vacationing with Aunt Tillie and the kids or out rustling the bushes in search of new business.

Wake ’em Up

Another primary benefit of blogs is they offer interactivity to readers. Instead of slogging through your text, going cross-eyed and nodding off, your visitors can watch a video, leave a comment, vote in a poll, share your content on their social networks, and otherwise interact with you.

Get and Stay Organized

Blog platforms have a built-in organization system to make it easy for visitors to find posts on a specific topic. For one thing, blog platforms typically provide a built-in (or easy-to-add) search function. Secondly, you can select one or more categories for each post. Your visitors can then browse for posts within the categories that interest them.

Blog posts are also archived and labeled, allowing you to make your content findable by date published or by tag (label). An easy way to understand tags is to think of them as smaller subcategories or as keywords, making it easy for any content miner to find gold in them thar hills.

Blog Downsides

The Time Suck Elephant in the Room

Content development. Once you have a blog, you’ll be expected to publish content on a regular basis. While the most common rate of publishing reported in Technorati’s survey is two to three times per week, consistency is more important than focusing on a specific number of posts.

Content is indeed king, but quality only trumps quantity to an extent. If you only publish a new post once or twice a year – no matter how gut-wrenching your content – interest in your blog is likely to vanish.

Maintenance. Besides the time you’ll need for publishing regularly, you’ll need a little time for oil changes and tune-ups.

Most blog platforms push out regular platform updates and enhancements (free). Failing to install updates can leave gaping security holes for hackers to pounce upon. Fortunately, maintaining the blog usually requires only a minimal time commitment and can be tended to while in the process of creating and publishing posts.

Promotion. Although your blog posts (and pages, if you include them) are distributed via an RSS feed, you’ll still need to shamelessly promote new content because it’s competitive out there. It’s a safe bet your competitors are doing it, too.

Various methods to get your content found and build your blog traffic include, but are not limited to:

In no time at all, the tasks of content creation, blog promotion and site maintenance can become an unwelcome time suck.

Why Sweat the Details?

If you’re concerned about the demands that a blog and blog marketing will place on your already limited time, you can outsource some or all of the tasks of creating and promoting new posts, as well as blog maintenance and management. (Consider partnering with a marketing agency that specializes in writing killer content. Ahem…)

Contact us if you want to discuss whether a blog (and blog marketing) is right for you or how we can help with your blogging needs.

MORE ON BLOGS AND BLOG MARKETING

Your Blog: Useful Tool or Time Waster?
10 Tips for Click-Worthy Subject Lines: Do yours Stink?
Blogging Tips from the Noveling Front

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3 Steps to Ensure Your Content Boosts the Bottom Line

Commit to delivering satisfaction, offer quality craftsmanship, and build trust. That’s all you need to see results in the bottom line… right? But what about content? These days, we need to produce content just to get noticed. Without market awareness, there is no bottom line. Whether B2B or B2C, the goal is to generate leads…

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Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

2015-04-25T18:49:53+00:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team View Full →

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

2015-04-25T18:50:35+00:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  

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Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

2015-04-25T18:51:21+00:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been View Full →

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Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

2015-04-25T18:47:41+00:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

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Industry: Publishing   |   Services: Media kit

2015-04-25T18:52:18+00:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

2015-04-25T18:50:56+00:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

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Industry: Sports marketing   |   Services: Website content, marketing support

2015-04-25T18:52:52+00:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

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Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

2015-04-25T18:48:35+00:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

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Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

2015-04-25T18:46:25+00:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

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Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

2015-04-25T18:48:07+00:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

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Industry: Healthcare   |   Services: Direct mail campaigns

2015-04-25T18:45:55+00:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

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Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

2015-04-25T18:49:31+00:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

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Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

2015-04-25T18:47:19+00:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

“I’m always inspired after a meeting with Market it Write. Mistina’s insight into the needs of my company’s marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for.”  

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

2015-04-25T18:49:09+00:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

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Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

2015-04-25T18:51:53+00:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”  
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