The new year always elicits predictions for what lies ahead in nearly all aspects of life. This year, my friend and business associate, Peter Levinson included me in his panel of experts to share what we see in our crystal ball.
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Business Development
Experts Panel Shares Thoughts on Marketing Trends for 2015
The 10 Commandments of Direct-Mail Marketing
Guest post by: Brian Morris
Want to be better with direct-mail marketing and achieve the kind of return on investment that competitors will envy? Religiously adhere to the following 10 commandments of direct-mail marketing.
Sharpen Your Presentation Skills (or How to Keep Your Audience Awake)
Guest post by: Elliot Lewis
Whether you’re presenting to clients, colleagues or the public, your presentations need to hit their mark.
Why is learning how to present well so important? A presentation is your chance to showcase your ideas, plans and knowledge; can make or break contracts; and has the chance to either inspire your audience or bore them to sleep.
Why It’s Okay to Be Disliked (or Why Vanilla Marketing Doesn’t Work)
Remember the famous quote about not being able to please all of the people all of the time?
It’s true. You can’t do it, so why do so many people try?
You see these sad attempts to please “everyone” on many company websites. Pick a sector, any sector. Accountants. Law firms. Real estate brokers. IT providers.
Most of them say the same darn thing. (more…)
9 Tips for a Successful Bait Piece
Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value.
A bait piece can help you make an excellent first impression—but only if you do it right.
In a recent post, I talked about why you need a bait piece, and shared some examples of good ones. Today, I’m giving you the dos and don’ts: (more…)
Latest from the blog:
How To Avoid These 7 Unfortunate Copywriting Blunders
It’s happened to us all at some time – you, I, your colleagues, even the writer you most admire. Blunders are as common in copywriting as in any other profession that requires human input. But that doesn’t mean they are welcome – or unavoidable. Below I have listed seven unfortunate copywriting blunders that could happen…
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