Books

This One’s for the Girls

by Mistina Picciano  ||   No Comments

Michael Michalowicz, author of The Toilet Paper Entrepreneur (a super-fun, uber-practical book on business strategy), devotes today’s TPE blog entry to required reading for female entrepreneurs.

My personal favorite is The E-Myth Revisited by Michael Gerber, as evidenced by tip #8. Fabulous for entrepreneurs of both genders, this book lays out the entrepreneurial myth—the notion that we can set up shop and do what we’re doing now, working less and earning more—and blows that bad boy out of the water.

Going that route doesn’t build a business; it creates a demanding, thankless and poor-paying job that will suck you dry and leave your empty husk as a warning to other would-be entrepreneurs. If any of this sounds distressingly familiar, click on over to Amazon and pick up this paperback treasure for only $12.

Other recommended titles include Built to Last, Mommy Millionaire and (you gotta love this title) If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails.

What’s your favorite book on business strategy and why? Answers from (and for!) both genders are welcome.

Crazy for Kindle?

by Mistina Picciano  ||   No Comments

Are you psyched about Amazon’s Kindle 2 press conference yesterday? Or did you even notice?

Whether you’re enamored, intrigued or underwhelmed by the device, the Kindle illustrates the fact that people are still spending money—where they find value.

When I told my husband about the upcoming release of Kindle 2.0, he suggested that Amazon would have to drop the price. No one would pay $359 in this economy—certainly not enough to take the device mainstream.

He’s probably right. But buyers are still lining up.

After Oprah raved about her device last October, Kindles quickly sold out. The current backorder list doesn’t include those who have been anxiously awaiting the second-generation device.

Most owners of the original Kindle love their device, and the Kindle 2 offers some nice improvements, including:

  • More storage
  • Longer battery life
  • Text-to-speech capability

As a result, people are doling out the cash.

History shows that recessions still hold lucrative opportunities for those who offer creative, innovative ways to fill needs. (Hello, iPod!) Do you know what really distinguishes your business from the competition? And do your marketing messages communicate this value?

Brilliant Beginnings

by Mistina Picciano  ||   No Comments

As I write this, it’s January 12 – or January 13, depending on your geography. (Since I’m presently flying over Alaska toward Japan, I feel caught between dates.) Regardless, we’re darn close to the start of the New Year. New resolutions, new beginnings.

For Mom and me, it’s the start of our latest adventure: three weeks in Taiwan with family.

For me and my business (and my writing life), today also marks the start of this new blog.

Beginnings always create unrealistic expectations of greatness. We feel the need to show our brilliance. This nasty pressure especially plagues writers, who so often give up on their craft because they’re disappointed with early attempts.

It’s okay to suck.

In Bird by Bird, one of the best books on writing I’ve ever read, Anne Lamott says it’s okay to write “really [crappy] first drafts.”

This isn’t just sound advice; it’s almost a universal mandate. Papa Hemingway himself said, “The first draft of anything is [doodoo].”

You have to write the garbage to get the gold.

It doesn’t matter if you’re writing the Great American Novel, a sales letter, or an e-book. With very rare exception, our first attempts fall way short of brilliance.

Sure, these initial scribblings may get the job done. Writing a memo to your boss? Just the facts will probably suffice.

But if you really want your writing to stand out, you must embrace the art of the rewrite.

Ninth time’s the charm?

Almost one year ago, the very talented Liz Martinez invited me to submit a short story for an anthology on Native American noir. I decided to take the plunge, seizing an opportunity to learn more about my Native American heritage.

My story came together over several months, many sessions of which felt like certain NaNoWriMo adventures. I’d sit at my computer or take a notebook and pen and write whatever drivel came to mind. Much of it sounded like crapola, but I had to forge ahead to the end.

Due to time constraints, I showed the complete, imperfect draft to my husband, one of my biggest fans – and one of my most direct critics. Tony offered praise and pointed out current plot holes.

I smiled, nodded, silently vowed not to do his laundry for the next three months, and went back to my keyboard. Roughly 50% of the story changed in the next draft.

We went through this exercise twice more before submitting the story for editorial review.

Then, Sarah Cortez, Liz’s sharp and insightful co-editor, gently guided me through the real revision process. While I’ve worked with editors in the business world, fiction editing was another animal. Together, we produced five more drafts before arriving at the final story that was submitted to the publisher.

The process, not the product.

So much in life comes down to the process, not simply the end product. For instance, I know very few writers who actually enjoy writing, but almost all enjoy the satisfaction of having written a solid piece.

Becoming a better writer – whether you’re a blogger, a marketing writer, a journalist, or a novelist – means giving yourself permission to write badly.

  • Write in great quantities.
  • Accept your malformed early drafts for what they are.
  • Make them better.
  • Rinse and repeat. Again.

Whatever the challenge ahead, attack it with gusto. Accept the fact that success may involve many failed attempts. It’s the courage to fail – and to learn from our mistakes – that will ultimately transform our dreams into reality.

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Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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2015-04-25T18:52:18-04:00

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