Online marketing has really blossomed into something of a behemoth over the past few years. Recognized as perhaps the most cost effective marketing channel on the planet with the greatest reach, everyone wants to jump into the pool. The real problem is many who do so don’t give their online marketing efforts enough thought. Instead, they see the latest fashionable outlet, put a stake in the ground, and wait for customers to beat down the door.
As part of our Back to Basics Friday series, here’s a look at how you might sharpen your online marketing focus to rise to greater heights. Consider it a stepping stone intended only to stimulate thought.