This post by Jane Genova on IndieReader.com talks about the growth of the market for ebooks and what it may mean for those of us who love the appeal of a well-designed book cover.
As Genova points out, the fact that those who self-publish using one of the larger, no-frills indie publishers tend to end up with a standard cover template doesn’t seem to be slowing sales, as some indie titles with plain vanilla covers still end up on The New York Times and USA bestseller lists.
I’m still a believer that a good book cover attracts attention and that people (at least some, anyway), do judge a book – even an ebook – by its cover.
Jane’s piece goes on to discuss how using some of today’s tools for marketing books online – and those that have yet to be discovered – “could wind up selling more books and having more impact on society than what any cover could have achieved in the past.” Maybe so, but I still have to wholeheartedly agree with Lee Harrison, who opines:
“Book covers are like wrapping paper on a gift or packaging on food. They make a soul giddy in anticipating what treasures lie within. A good cover, like good packaging, makes one eager to unwrap; break in; explore. Covers sell magazines; front pages sell newspapers; packaging sell cake mixes…”
What are your thoughts on attractive cover art for ebooks? Do you see it as a valid promotional tool, a dying bit of Americana, or as a total waste of money? I’d love to hear your opinion.