Who We Are
Let’s get to know each other (we’ll start)
Meet some of the men and women behind Market it Write: content strategists, copywriters, bloggers, journalists, technical writers. Diverse talents and personalities comprise our merry crew. We stand united by our shared passion for words and our steadfast commitment to customer service—not to mention an oddball sense of humor.
Whether you’re looking for sophisticated medical writing, playful ad copy, or direct-response packages that tug at the heartstrings and the purse strings, one of our specialists can help you achieve your goals.
Mistina Picciano, President & Chief Content Strategist
Founder Mistina Picciano brings two decades of experience in marketing and corporate communications. She has built a team of talented copywriters from across the spectrum of consumer and B2B marketing. Before launching Market it Write, she served as vice president of communications at Guardsmark, a $500-million security services firm consistently recognized as one of “America’s Greatest Brands.” An active member of Mystery Writers of America and Romance Writers of America, she now maintains rigorous standards for Market it Write when she’s not immersed in a book or penning fiction.
Bobbe Cook, Project Manager
As project manager, Bobbe Cook keeps Market It Write’s client information and projects organized and up to date. For complex assignments with many moving parts, she provides a single point of contact and creates order from chaos. Bobbe offers years of experience in client information management, as well as administrative and software implementation. She has worked with international manufacturing and training corporations, accounting firms, and law firms across the country.
Randy Duermyer, Digital Marketing Manager & Sr. Writer
Randy Duermyer is an accomplished writer, blogger, social media addict and all-around web geek. He offers more than 17 years of experience in communications and technical roles, including new media consulting, technical writing, copywriting, search engine optimization and social media marketing. He enjoyed his 15 minutes of fame when his high school rock band opened a concert for the late Tiny Tim. Or was it when he interviewed Kathy Ireland?
Travis Heermann, Senior Writer
Travis Heermann has authored two novels and dozens of magazine articles, in addition to a handful of short fiction published in online and print magazines. In 2006, he turned his talents to copywriting, studying under industry masters Bob Bly and Michael Masterson. He publishes a successful blog with weekly author interviews, Blogging the Muse, and his second novel, Heart of the Ronin, has earned critical raves. He spent three years in Japan as an English teacher and now makes his home in a much larger world than before.
Melissa Mannozzi, Senior Writer
Writer and marketer Melissa Mannozzi believes in the importance of understanding a client’s business, as well as its customer, to create effective marketing programs, social media strategies, content and design. Having spent more 12 years in corporate writing and B2B marketing in the technology and software industries, she has expertise in product positioning and communications. Melissa has helped corporate, small- to mid-sized businesses, nonprofits and start-ups grow revenue through strong marketing programs—even receiving recognition for her contributions to innovation and excellence.
David Sattler, Senior Writer
David Sattler started out as a newspaper reporter and editor, then switched careers to advertising when he won a job interview in a poker game. Since then he’s won more than 40 awards for journalism and advertising, and at least that many poker hands. He has two cases of the book he wrote (long out of print); a track record of helping clients make lots of money in all print, broadcast and electronic media; four children; one wife; and one very large dog. He believes in giving back as an occasional guest teacher/professor of journalism and advertising for both high school and college classes.