In this guest post by Guy Kawasaki on the LinkedIn blog, he points out that now over twelve million small-business people are on LinkedIn, which is roughly 20 percent of its total user base.
The new post is a follow-on to his original post, Ten Ways to Use LinkedIn, now expanded to 13, which he wrote back in early 2007. (Seems like centuries ago, doesn’t it?)
In his latest LinkedIn post, Kawasaki discusses an additional 10 ways for businesses to use LinkedIn that were suggested to him directly by the folks at LinkedIn. Maybe you’ve already considered some of what Kawasaki suggests, or maybe you haven’t. In either case, the new list provides some good ideas for how to get the most of your company’s LinkedIn presence.
Interestingly enough, his original 2007 post mentioned that:
All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
It just goes to show you that it’s not too late for many small and medium businesses to operate effectively in the social media marketing arena, as many of the “big guns” learned early on.